The dental marketing strategy you choose will directly affect the amount of money your dental practice makes in any given year. Find out here how to optimize your dental marketing plan to make use of the latest in advertising technique and technology.

The yellow pages have been the mainstay of a good dental marketing strategy, but things are not going to stay that way. Yellow page advertising is still used by many when seeking the services of a dentist, but now more and more go online to seek a dentist. The yellow pages are a mystery for most who use it to advertise. How do you know how effective it is to advertise there ? The bottom line for any dental marketing strategy is to know your Return On Investment. Unless you ask your clients : " Did you find me in the yellow pages ?" you may never know just how your clients find you, and therefore will not know how effective it was to use the yellow pages. Email marketing is just the opposite.

A successful dental marketing strategy uses all available means to reach new clients. Email marketing is today one of the most lucrative of ways to establish a viable, effective dental marketing plan. Email marketing is by far the best Return On Investment for the advertising dollar.

Lets compare the yellow pages with email marketing :

• You pay a hefty fee to get into the yellow pages, you pay very little to start an email marketing program.

• Both yellow page users and web users will usually have "money in hand", but the web surfers are generally in a higher income bracket. Which would you rather market to ? Avoid the dead-beat payers and use email marketing in your dental marketing strategy.

• You have competition in the yellow pages from other dental practices, especially if you have your work in a large city. You are less likely to be found in the yellow pages if this is so. Email marketing can give you first place and drive laser-targeted seekers if you know how to take advantage of it. You can beat the "information overload" of the yellow pages and dominate your local competition, again, IF you know how.

• If you collect information from past clients who used the yellow pages to find you, you may get their phone number and address. With email marketing you never pay again to contact your past clients. You literally can pay one time and use their email again and again. If you only have their phone number or address, you more than likely will get a recording if you call or have to pay postage to send out your "special". Having a "special" is as easy as sending out a few emails for free with email marketing. Its certainly a better way to generate a little quick cash than having to call or send a letter.

Your dental marketing strategy will also use radio, TV, post cards, flyers, and other means. I can say with confidence that email marketing is superior to these also in terms of your Return on Investment. But I will save that for another article.

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